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TikTok catalog advertising

TikTok catalog ads.
Feed, creative, launch.

Check the feed, design the creative in QuickAds, and preview each product. Then add the export to TikTok and set up your campaign.

Creative production in QuickAds · Campaign launch in your ad account

Illustrative oak dining chair product used in a catalog video test
Product data + images + video
What it means

What are TikTok catalog ads?

TikTok catalog ads use images, videos and product details from a catalog to create personalised ads. Formats include carousel, single video and catalog video, depending on the campaign setup. Use QuickAds to prepare and export the creative. Upload the catalog, choose an available format and launch the campaign in TikTok Ads Manager.

01 / The practical work

Check the records before uploading

Sample different products, prices and variants. Compare their fields with TikTok's current product parameters, then open the links and images. Missing fields or incorrect URLs can affect a whole group of products, so check them before designing.

01

Keep one ID per item

Give each product a unique ID and keep it when updating that item. Check for duplicates before uploading.

02

Open the product page

Open the advertised item and variant. Compare the page's currency, price and stock with the source record.

03

Open the media URLs

Open each submitted image or video URL. If it fails, inspect the URL and hosting access before replacing the design.

02 / The practical work

Show the product without crowding the frame

Decide what someone needs to notice first: the item, a product detail or an offer. Build the layout around that choice and preview the sample. Choose still images or video according to the product and available format.

01

Keep the item visible

Check that crops, backgrounds and text leave the shape and key details visible. Inspect the design at a small size.

02

Watch the whole video

Check colour, shape, material and text from first frame to last. Revise clips that change details of the actual product.

03

Check the TikTok preview

Inspect the ad preview in TikTok. Check whether interface elements cover the product, text or offer.

03 / The practical work

Check the catalog before launching the campaign

TikTok supports product-file uploads and scheduled feeds. Choose the method that fits your source and update process. After exporting from QuickAds, add the data in TikTok, check how the items processed and finish the campaign settings.

01

Read the product issues

Inspect missing fields, inconsistent values and failed media downloads. Fix the source, submit the update and recheck affected items.

02

Track price and stock changes

Assign someone to check promotions and availability. Review connected URL feed changes in QuickAds and regenerate the creative that needs updating.

03

Review campaign settings

Select the campaign, catalog, product set and available format in TikTok. Check the audience, budget and destination before publishing.

What to check

Find the error before rebuilding the ad

Start with the issue reported in your TikTok account. Check the source, apply the correction, then inspect the processed item again.

Find the error before rebuilding the ad. Scroll horizontally on smaller screens.
ProblemCheck firstCheck after updating
Wrong product imageVariant ID and image mappingThe preview for that exact item
Image will not loadImage URL and hosting accessThe image loads in the processed item
Price or stock differsSource record and product pageBoth now show the current value
Several missing fieldsSource columns and field mappingThe affected items have processed
A product changedFeed record and text inside the assetBoth the record and creative are current
Before you export

Your three-point check

0 of 3 checked

Tick each item as you review your own catalog.

This checklist stays in this page session. It does not validate or change your feed.

Questions, answered

Common questions

Practical questions about tiktok catalog ads.

Are catalog ads the same as TikTok Shop ads?

They are different setups. This guide covers catalog advertising that can send people to a website. Check your campaign destination, eligibility and account options before following a TikTok Shop workflow.

Do all catalog products need video?

No. TikTok catalog advertising includes image and video formats. Choose an available format for your campaign and check its requirements before producing the assets.

Can I use a scheduled product feed?

Yes. TikTok supports Data Feed Schedule. Keep the source accessible and current, then inspect processing results. A schedule retrieves the data; someone still needs to check its accuracy.

Does QuickAds publish directly into my TikTok campaign?

With self-service, QuickAds prepares creative and an export. Your team completes the catalog and campaign steps in TikTok Ads Manager. Managed execution is a separate service.

What should I check before restarting a campaign?

Check prices, stock, links and media after a promotion or inactive period. Refresh the source where needed and resolve catalog issues before resuming delivery.